Alan Browde

Chief Executive

We must all work together to nourish the nation, elevate the level of food sustainability, and develop waste consciousness in South Africa.


Having recently sold his marketing communications business, Brooke Browde Communications, Alan brings his passion for food sustainability and helping others to the table - as well as over 37 years’ worth of experience in marketing and business leadership.

SA Harvest is based on Australia’s world-renowned OzHarvest, which was started in 2004 by ex-South African entrepreneur and Alan's childhood friend - Ronni Kahn.


  • Environment

  • Food Security

THIRTEEN MILLION South Africans go hungry every day while ONE THIRD (10 million tons) of all the food produced goes to waste. These two irreconcilable realities are the motivation for the founding of SA HARVEST.

SA HARVEST collects quality surplus food in refrigerated vehicles from a variety of sources and delivers it direct, without delay, and free of charge, to a wide variety of organisations that feed food-vulnerable people on a daily basis. Because their business model enables them to deliver PERISHABLE as well as NON-PERISHABLE food, their recipient organisations get a sufficient variety of food types to provide full and nourishing meals to their people.

SA HARVEST is based on four pillars:

FOOD RESCUE – Eliminating hunger and food waste through the redistribution of quality surplus food. They can deliver PERISHABLE as well as NON-PERISHABLE food, enabling recipient organisations to get a sufficient variety of food to provide full and nourishing meals to their people.

EDUCATION – Raising awareness about food waste, food rescue, food security and nutrition, and driving a process that helps people to become food self-sufficient through sustainable and appropriate educational programmes and technologies.

ENGAGEMENT – Involving the community in reducing food waste and alleviating hunger. This is achieved mainly via a programme of volunteering.

INNOVATION – As innovators in the food rescue space they constantly look for new solutions to combat food waste and hunger in South Africa.