Janice Lurie
Producer
Life is a stage. So we must make sure our performance is always authentic, professional and for the betterment of ourselves and others. If we can help and make things better, then we must. This is the value of creativity and the arts, that can be translated and shared.
ABOUT Janice
Janice Lurie is the owner of Maverick Warehouse Media. MW is a creative production, broadcast & soft skills training consultancy that brings communication strategies, events & communication skills development to life using experiential engagement.
With an academic and practical background in music and performance, Janice has worked in entertainment, production, eventing, broadcast, advertising, and facilitation. She excels as a creative strategist able to take high level strategic ideas and objectives and turn these into a campaign, activation, event, content, or programs.
Her areas of expertise are producing, project and program management, creative strategy, team recruitment, content development, facilitation, and creative deployment.
In 2020 she founded ThusaArtZA.Org (NPO) and EzaseKasiJHB, a grassroots bicycle delivery service in Alexander, JHB. Both initiatives were started to help informal sector Performing Artists survive and hopefully create an alternative income generator for themselves
Janice has a BADA (Hons) Degree (Wits), PDBA (GIBS) and is one of 330 South African women entrepreneurs who graduated from the global Goldman Sachs GIBS 10000 Women Program for Women Entrepreneurs.
https://www.thusaartza.org/
Janice@maverickwarehouse.com
AREAS WE WORK IN:
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Art Culture and Music
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Community Development
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Food Security
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Skills Development
ThusaArtZA, a registered Non-Profit Organisation that assists Performing Artists in South Africa decimated by the Covid pandemic.
Started in 2020 by a team of Artists and production personnel, ThusaArtZA has been raising funds, collecting donations, and creating awareness to keep the South African based performing artists alive.
Most of the artists assisted by ThusaArtZA are traditional, street or urban performers. They are the cultural brand ambassadors for the country and our collective culture story-tellers.
Practitioners have been forced to leave the industry. Many have lost their homes and possessions and have had to rely on charity organizations for food and rent. And in South Africa, the biggest impact has been the total lack of support from Government structures, rocked by corruption and sheer ineptitude.
Despite obstacles before Covid, artists were able to make a living through live performances, events, and theatrical shows. International artists could travel and local artists could travel to access work abroad. Many have been forced to learn a new skillset to survive, forcing artists to start operating out of their craft. Artists are creating content faster than ever before but only those able to afford connectivity, expensive equipment and technological platforms can do so. For many this is impossible.
In light of this, ThusaArtZA's longer term mission is to create a platform where artists can continue to perform, teach, inspire and create via virtual and hybrid platforms. Our vision is to help artists help themselves, enabling them to continue to work, earn a living, learn new skills and thrive beyond the current reality.
Part of ThusaArtZA is a small grassroots project, EzaseKasiJHB. EzaseKasiJHB is a bicycle delivery service running in Alexander, Johannesburg. The team delivers groceries, takeaways, medication, catering food and more for residents in Alexander and surrounding. (@EzaseKasiJHB)
